This is both hilarious and ingenious! According to an article over at Rollingstone.com, a letter from the Bad Boy office in Valley Village, California signed by Diddy, along with a picture and a pack of gum, found it’s way to the doorsteps of Rolling Stone pleading them to listen to Wax & EOM’s new album Liquid Courage. To get the story right, check out the letter after the jump and then head over to Rolling Stone to read the full article. Wait, isn’t Wax from that part of California? Anyway, while you’re at it, check out Liquid Courage if you haven’t already!
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LOL…too funny
can’t believe rolling stone wrote about this on their blog…hilarious…
Check this out! I found this on Diddy’s site:
In honor of the launch of the new fragrance I AM KING, Diddy and Estee Lauder invite all would-be Kings to upload videos of themselves explaining to the world why “they are Kings” in their community. Whether you’re a hustler, baller, overachiever, superstar, father, brother, or mother, Diddy will choose his three favorite submissions and treat the winners to a three-day all expense paid King-size adventure in New York. The package includes business class airfare New York, deluxe hotel accommodations, transportation, a $500 shopping spree at the Sean John Flagship store, dinner, and an evening out at an NYC nightclub. The three winners will also tour the officers of Bad Boy Entertainment and receive one I AM KING limited edition Lucite box.
For more information and full contest rules, please visit http://www.seanjohn-iamking.com.
LMFAOHBUHJB HJ J H
YESSS
good marketing strategy wax !
Gurella marketing at its finest. One thing you can say about Sean C.: He’s a hell of a businessman.