
Regardless of what’s said, everyone has an opinion on Jay-z. To some he’s the greatest of all time, to others, he’s a lot of flash and flare with one classic. Which ever side you land on is irrelevant to him. In fact, Hov embraces the lovers and the haters alike, and together, they’ve helped him build a catalogue of 10 number one albums (soon to be eleven), multiple hit singles, a label, a brand, an image, and an equally powerful and popular love interest. Perhaps more importantly, Jay gained respect early in his career and, unlike other vets similar to him, has maintained this respect by putting out quality material (for the most part). With his latest release, the highly anticipated Blueprint 3, it seemed like many were waiting for Jay to fail. Nevertheless, this album brings back the return of the Kanye/Jay connection, but also lacks the necessary Just Blaze production. It also loads up on guest features. Still, Jay will always have those double entendres that make any listener rewind, and his ear for beats changes from great to good on any given day. But, what’s most important here is, does Jay show that he has matured into his almost 40 state, while displaying the hunger and feistiness of a young emcee?
What most of us adored about the original Blueprint wasn’t necessarily a return-to-form by Jay-z, instead, it was the military general mentality he took, as opposed to the playful bachelor attitude seen throughout the Volumes. We see this lyrical militia on “Death of Auto-tune (D.O.A),” as Jay kills a trend right at its peak. Don’t think this was powerful? There aren’t too many auto-tune tracks running around anymore, are there? Of course, we can’t forget about the beat courtesy of another vet, No ID. The guitar riff tied in with the clarinet soprano saxophone may provide for one of the most addictive beats of 2009. The same boss mentality flows through to the next single, “Run This Town,” featuring two of the biggest artists in music, Rihanna and Kanye. It’s bound to grow on any attentive listener, especially given the emotionally driven beat courtesy of Kanye. Mr. West’s return to rap is complete with a marvelous verse including gems like “This is a fast life, we are on a crash course/ watchu think I rap for? To push a fuckin’ Rav-4?” It would be silly to not think that this couldn’t have been a Rihanna song though. Not only does she steal the show, she’s considerably more powerful than the other two.
The singles tell one side of the album, but still do not give the whole story – for better or for worse. “A Star is Born” has Jay reflecting on all of the rising talent he’s seen throughout his career ranging from Eminem, Drake, Outkast, Lil’ Wayne, Wu Tang, etc. This reflection is beautiful, like looking back at a scrap book full of one’s memories. To bring the content full circle, a rising star, J. Cole (on Hov’s Roc Nation team) absolutely bodies this track. And I mean he bodies it. Another shining moment is on the Kid Cudi assisted “Already Home.” It not only delivers Jay’s most liveliest moment on BP3, but also a classic, trademark Kanye West string-infused production. Jay gives the middle finger to critics (like myself), and flips the script on distant bullies: “Now these ni**az is mad, oh, they call me a camel/ but, I mastered the drought/ what the fuck, I’m an animal/ half-man-half-mammal.”
Jay never really hits a lyrical peak on Blueprint 3, instead, he walks the fine line between sincerity and sheer passion, as seen on the Alicia Keys featured “Empire State of Mind” and Kanye/No ID horn-infused “Thank You,” and head scratching befuddlement. The three Timbaland tracks not only seem outdated and out of place, but they are amongst the worst sounding on the album. “Venus vs. Mars” stays with the “Blue Magic” laid back flow, as Hov compares the two not-so-different planets men and women live on. However, it is boring, tedious, and lifeless. “Off That,” a flossy I-have-what-you-never-will joint that only stays strong based on the strength of Drake’s chorus-only appearance, while “Reminder” might win an award for one of the weirdest hooks of the year. The beats aren’t only weak, but it seems like the Tim/Jay combo that was so successful in the late 90’s to the mid 2000’s is so far gone.
As mentioned earlier, Blueprint 3 is missing that key Just Blaze banger. There’s certainly no issue with Kanye and No ID handling a bulk of the production, but for whatever reason, the production never sits well consistently throughout the project. Regardless, the album is loaded with surprises ranging from the great Jeezy guest spot on “As Real As It Gets,” to the weirdly addictive Swizz Beats joint “On To the Next One,” to the must-be-purposely-bad “Hate” featuring Kanye. Granted, BP3 has its moments, and truly, it is loaded with replay value, but most of the mementos don’t come from Hov himself, sadly, it seems like his desire for making music just isn’t there any more.
76/100
“A Star is Born”
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“Thank You”
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“Already Home”
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Related posts:
- Jay-Z Shelves Blueprint 3 Indefinitely
- Jay-Z: Official Blueprint 3 Cover Art + Tracklist?
- Jay-Z: Blueprint 3 Production Credits
- Jay-Z: Real As It Gets… The Blueprint Remixes
- Jay-Z: Latest Blueprint 3 News
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