
If his 2008 “Mixtape of the Year” candidate (The Mixtape About Nothing) showed anything, it showed everything that this proud DC native is capable of. Wale’s got an enjoyable wit locked in with a catchy and unique flow, while having a constant knack for delivering applicable pop culture notes. Wale is fun, energetic, and wears his heart on his sleeve, evident on his latest record, Attention Deficit. Maybe not on the decline reminiscent to fellow freshman classmate Charles Hamilton, Wale was under fire for perhaps being slightly overrated, poppy, and too cocky for someone still unproven. It’s hard to say if that motivated him to create such a wonderful piece of work via Attention Deficit. This project is backed by great production, guidance from some pretty important hip hop personalities, and a dedicated District of Columbia fanbase evident in his momentum. Wale is certainly showing that he is an artist carving his own niche in the sacred art of hip hop and doing it so stylistically that it is hard to hate on.
The album’s opener, the underwhelming “Triumph,” shouldn’t alarm any listeners. In fact, the beat, courtesy of Dave Sitek (of TV on the Radio and Yeah Yeah Yeahs fame), has such an epic feel to it that it sets a difficult standard to match for such an anticipated release. Nevertheless, Wale comes back strong with “Mama Told Me,” a telling tale of the tape from the days of a young’n to the revealing adult life. This trails into the Mark Ronson jazz-club infused, Bun B featured “Mirrors.” It’s hard to tell what the highlight of this song is; it’s a toss up between Mark’s guitar strums so perfectly laid according before, after, and during some sweet and timely horns, or Bun B’s Parkay flow, used so fittingly instrumental and powerful, or Wale’s fundamental connection to both Bun and Mark. The track is effortlessly dope.
There’s something to be said for the title of this project, too. Naming it Attention Deficit (with the wicked cool and appropriate artwork) acts as a double edged sword. On one side, it can be ever so beneficial since content matter and sound can switch from channel-to-channel like an impatient viewer watching the tube, but at the same time it can be the easy way out in explaining a messy and unorganized LP. Wale seems to fit in the former and educates his listeners musically using this concept. The allure of switching from songs like the hit single “Chillin” to the more serious and sweet skin colour exploring of the 9th wonder Best Kept Secret and Ju Ju produced “Shades,” then going to the politically playful and tamed-Public Enemy “TV in the Radio” alongside K’naan (who bodies his verse), and finally taking a retrospective seat with a Rihanna-sample on the rather haunting “Contemplate.”
It’s easy for any listener to skim through this album without thinking much of the song organization, but quite frankly it is this plethora of emotion and flavour that should only further intrigue any acute listener. But still, Wale’s skill shines, especially on “Contemplate,” a song reminiscent of a young Jigga’s “Regrets.” Yeah. Wale is that good.
What would this album be without a few bangers though? “Pretty Girls,” featuring a killer guest spot from Gucci Mane (yeah, I said that), stands out as a track with high replay value and blow-up single potential. And listen as production team Best Kept Secret stays true to their name, and Backyard Band (Go-Go band from DC) singer Weensey drops a show stealing chorus. The song evokes such a good feeling, a summertime cruising vibe, similar to how Rick Ross and J.U.S.T.I.C.E League did with “Rich off Cocaine.” “Let it Loose” has an uncanny addictive pulse to it courtesy of The Neptunes. The song is justified and sure to hit a dancefloor near you. Of course, the Cool and Dre produced and Jazmine Sullivan assisted “World Tour” hits home from around the globe. Evoking that rush-racing feeling, Wale overcomes the draining road life with a triumphant jolt of exhilaration. And tell me Jazmine can’t sing “da da dad dada dada” to you all day.
“Diary,” “Beautiful Bliss,” and “Prescription” all provide a little special something to the last quarter of the album. “Diary” has Wale telling a story, one told so sincerely with penmanship that hopefully only continues to develop within Wale. “Beautiful Bliss,” aside from the killer Melanie Fiona hook and spine chilling J Cole feature, encompasses the whole essence of the project. The album begins with “Triumph” and ends with a hedonistic sense with logic and emotion in its back pocket. This Roc Nation squad surely delivers. And of course, the “Prescription” for the Attention Deficit is the medicine needed to slap listeners with a dose if reassurance that Wale is in fact really drug-like dope.
There aren’t many hiccups on this project, aside from the well intentioned “90210,” some overly strong features (Bun B, K’naan, J Cole), and perhaps the lack of a Kanye West or Just Blaze beat to be the icing on the cake. But still, even the large amounts of features don’t take away from the album or bring it down. In fact, the features and used to near perfection and quite appropriately, challenging Wale at all times.
Did Wale pour his heart and soul into this LP? Absolutely. It’s evident in every [Roseanne] bar he raps. He raps like he’s got a “chip on [his] shoulder/ big enough to feed Cambodia.” Does he leave some to be desired? Of course. But, at the same time, he doesn’t give much reason to not feel satisfied with the full course meal he has presented to us here. Attention Deficit is an album that is sure to tame any quick trigger fingered listeners and direct a vivid depiction of the sound of honesty, pride, and straight up DC flavour.
88/100
Pretty Girls
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Contemplation
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Beautiful Bliss
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I was hoping the album would be straight but shit was just garbage. Sorry Wale.
He was hard to come across, we saw him peform two days after at USC he was awful, paid no attention to the crowd, chip on his shoulder definitely, full of himself.. maybe
here’s our interview we did wtih him where he ask him about those “poppy” collaborations
http://www.youtube.com/watch?v=ptnpmxGCBxA
Wasn’t “Shades” produced by Best Kept Secret? Not 9th? And that Gucci Mane verse is absolutely terrible (“yellow stones on my wrist remind me of a slushy?” In all my years as a kid and now as an adult, i have never once seen a yellow slushy). But otherwise, good review. The last paragraph sums it up perfectly.
Good review although I kinda disagree. I don’t rate the album that high, probably on par w/ Skyzoo’s to me. It was much better than I thought it would be. Gucci Mane spitting a coherent verse was suprising lol. Too many times he got overshadowed by his guests though (Bun & J. Cole stole the show on both of their respective tracks). A solid debut for Wale. I don’t see myself listening to this a lot though.
Great review!! I personally like 90210 a little more than mirrors ft Bun B, but aside from those two, (which are good, just not Great), the album is real good.*
*Best Kept Secret is a producing duo.
After listening to this album I feel a little disappointed. I’m content w/ Wale’s lyrics mostly, but the beats seemed a little down. I would even go as far as to say that a couple of his mixtapes are better than this album. Even the features on this album were lackluster and somewhat unnecessary. Dude definitely has skills, but I don’t know if he’s going in the right direction w/ them. I guess I was expecting this project to be a little bit harder after all these years of hype and mixtape husslin’. There’s a lotta albums that came out recently that blow this one out the water, i.e. Diamond District, Fashawn, etc… and I really thought this would be on the same field as those albums, but it just didn’t do it for me really.
deez u posted this like 2 minutes ago and at 80 views…u r the bill maher of reviews man! lol haven’t heard the album yet but wale is himself in his music and i respond to tht man
I totally agree with this Review. The album is in my top 3 of the year because pretty much every reason you have stated in this review.
Pretty Girls and Beatiful Bliss are the shit but Mama Told Me is my favorite song on the LP mainly because i relate to it alot.
Zach P.
That’s a little tricky man, I don’t have a hard copy with the production credits, so I had to go based on what I knew. On Back To the Feature, Wale said that 9th Wonder did shades (featuring C Michelle). Not only that, but Wikipedia, up to about 2 days ago, had 9th Wonder producing that track, but not any more.
I haven’t been able to leave my house today to cop it, but if someone did cop it and can confirm it for me, that would be dope. Thanks for the BKS error too
And man.. I’m not expecting Lyrical manslaughter from Gucci.. he rides the beat near perfectly though lol.
I actually like this album a lot and I’m a fan of Wale. Rating is a little to high for me, but it’s still a pretty dope album. “Shades” is probably my favorite joint. La Flare does ride the beat alright too, I’ll take that song for what it is, a club/girl joint. Even “Chillin” grew on me a lot… “Pretty Girls” and “Chillin” >>>>> “Let It Loose”. That’s probably the only song I don’t really like on the album. I always thought that Pharrell and the Neptunes were overrated. Sue me.
I’m not mad at the rating at all. This is a very solid debut from someone who had a lot of hype and I believe he deilvered. He is a new artist on a major label and he was still able to make the album that he wanted to make without some of the “forced collbo’s…Gucci” taking away from the overall product. This is a skill that many rappers have and he did. Plus, he is from the area (DMV).
I do think the Gucci feature works….think it was a label decision tho. I’m glad this album was different then the mixtapes…cause this is an album not a mixtape if that makes sense. “Diary” is such a beatiful song..damn Marsha can sing.
I’ve seen him live once and he did a pretty good job to me. He was able to make a pro-Baltimore crowd rock out to the sounds of Go-Go. If you know anything about B-More and D.C…..B-More for the most part don’t mess with Go-Go….he gets major points from me.
“Shades” is produced by Best Kept Secret, co-produced by Ju Ju according to the linear notes.
Peep these two tweets from 9th Wonder.
http://twitter.com/9thWonderMusic/status/5303217081
http://twitter.com/9thWonderMusic/status/5303079874
I don’t think he needs a Ye or Just Blaze beat…he says in one of verses that he thought he needed a Kanye beat, but young jiggas need to step out on their own or something like that. Can’t remember the song.
Long enough….good review.
Thanks Thomas, for the extra help in understanding the DMV state of mind.
Yeah, the Kanye line is from Triumph. “I asked mr. west for a little help/ realized us niggas need to get it for ourself” or something like that.
interesting about the 9th wonder thing. I’ll edit accordingly
Although I could do without ‘902010,’ there isn’t a track I can’t knock. There’s some severe political content on here (Shades) and some ridiculous personal insight/depth… there’s something so alluring to have an MC come off the bat with a project like this. Great review…amazing album.
Beautiful Bliss is fuckn crazy! especially when played at abnormally high volumes…madness! This album is better than i thought it would be, and thats saying something, considering ive been talkin Wale up for 2 years..
people who went to the show in B More probably were fans of Wale or knew his music correct? so sure they would rock with him??
I think he’s talking about the Blueprint 3 show though. So, they would’ve been fans of Jay. and obviously, jay is loved everywhere
He was one of the opening acts for BP3 tour. To me it was pro-b-more crowd. from my experience b-more folks don’t mess with go-go too much. He was able to get them to rock with him. Pts to me. Plus, he is just starting to get some commercial exposure….his music (from what I hear) is just getting played on the radio in the area.
can totally co-sign that review!
yep solid album from my favourite of the freshman class – shades is top quality song (although i really cant relate to it!)
however…
i feel Kid CuDi had a better debut? maybe thats just me
and i struggle with the album because i felt some of the songs off back to the feature eclipsed some of the tracks of this LP (pot of gold & new soul particularly) – any reason why they wouldnt be considered LP-worthy? besides any sampling clearing issues
mark ronson’s beat on pot of gold > his mirrors beat.
i dig this album. i’ve been rockin’ with Wale for a minute, and, months ago, i made a decision to cop this album, so i figured it would be ill. it is. he made an album that his fanbase is gonna love, new fans will have to respect this, because he’s doing him, making music with a great balance.
loved the review Deez. shit was dope homie. DMV should be very proud of this album. as an emcee myself, trying to create and push some ill shit, this definitely provides some motivation. Virginia Beach, Virginia is on the way…again. word to the Clipse! back to this album though, “shades” is dope, “contemplate” is really good (i was listening to the album with a friend, and he said, concerning this particular track, he hears a shitload of Hov in Wale).
dope shit.
This review is spot on Deez, I think the features are all appropriate and don’t tend to take away or over-saturate the record with unnecessary clutter (still not a fan of Gucci though lol). I also like the fact that a lot of the production is handled by local duo BKS who have been producing for Wale from the beginning. Could’ve this record have been better? Probably… but its definitely not a bad debut from a new artist on a major label. The release of the album is symbolically a huge success for DMV hip hop regardless of what people’s opinions of Wale as an artist are. DMV artists on twitter are all RT’ing and supporting Wale cause I think everyone understands the magnitude of what this record release means for hip hop in the DMV (even the underground/indie cats).
@Jason, Cudi had a better debut album?
I don’t think I can compare these projects, just because they’re pretty different. Though, whereas Cudi’s was a love/hate debut album, there’s not much to knock on Wale’s.
Come on now… Boy Meets World >> Attention Deficit
@Lukus
Obviously…
I think they’re talking about the XXL freshmen. I guess everyone forgot that Blu was on one of the covers as well and that his ‘Debut’ (not technically his debut, but…) was “Below The Heavens”. If you believe that Cudi’s or Wale’s album is better than that then I don’t know what to tell you…
According to that lame XXL list, I’d rate the debuts like this Blu > Curren$y > Wale / Cudi. The rest of them either haven’t released an actual album or the album they released wasn’t that great… IMO.
Interesting. No remarks about the “Regrets” comparison?
@eA
haha yeahh thats not to say Wale’s is bad! bn listening to it again today and still really enjoying it
on the lookout for those itunes bonus tracks tho…
There album is unremarkable. His mixtapes spin circles around it. Let’s get real and go listen to Boy Meets World, what this album could have been.
co-signin’ wit P… ppl need to stop puttin quarters on dimes. Shit XO’s mixtapes are harder than this album! How’s that for a DMV state of mind.
XO’s mixtapes are not very good. He is better in the context of Diamond District than on his own.
I think I get the internets now. When you are unknown artist and have a strong loyal following on the internet you are the next best thing. Once you go on tours without an album out, then get a co-sign from a big named artist, are on t.v. a lot, in some magazines, make some mistakes in interviews, and promote your album like crazy (as you should during these times) those same fans turn their back on you.
Two down (Drake/Wale) and more to follow. Dude is making the same music and using the same producers. Nothing different other than he is seen as “popular” now.
I hope Fashawn or Blu (he may be signing to a major soon…or at least that was the rumor a few months back) don’t get “popular” outside of the internets because all of the “real fans” will turn on them.
SMH.
Awww man what’s that sample he used for “Mama Told Me” yeah we all know it’s been sampled plenty of times but shit, sounds like a great music piece you feel me??
“Mama Told Me” is Kool and the Gang’s “Summer Madness.”
@ Thomas, I don’t think folks are turnin’ on this cat. He’s a dope lyricist. I don’t think anyone can really deny that much. As far as how u feel about XO, that’s ur own opinion. I just happen to think dude is pretty ill as well and his last couple of mixtapes are pretty damn good. If Blu or Fashawn or whoever came out w/ a mediocre ass album then thats the breaks. I understand Wale stuck w/ the same production, but it wasn’t there beat-wise for me on his debut.
And as far as the whole two down deal… at least we know Wale will be there in the long run. The other guy said he wants to do hip-hop for a few years then focus on acting. Awesome.
@Thomas (about the sample)
nah man I’m talkin’ about the other sample you know the one used by Dre on shit popped off and Rick Ross on “Shittin on em” with the femal vocals on the beginning anyway doesn’t matter!
Great review, very dope album – happy for Wale on this one. The album was worth the wait (it was postponed at least twice).